DEVELOPMENT OF SERVICES IN RELIGIOUS AND ECOLOGICAL AREAS.
Keywords:
Key words: tourism, service quality, ecological tourism, pilgrimage tourism, historical and religious place.Abstract
Abstract: Quality is a crucial factor for staying competitive in the international
tourism sector. Quality service is essential in tour operations to please, retain, and build
loyalty among travelers. This research proposes a framework to examine how tourists'
opinion of service quality affects satisfaction and loyalty. This research's t aims to
address and explore the lack of existing services in religious and environmental
facilities, exploring the need to add additional services and improve the quality of
existing services. Research has been done to reveal its rich and unique tourism value.
This study is based on quantitative research and oral interviews. Today, ecological and
religious pilgrimage tourism is developing on a large scale, therefore, this research
serves to further expand this field, because this object effectively contributes to the
economy and improves the standard of living of the local population.
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