THE ROLE OF SMM MARKETING IN SMALL BUSINESS DEVELOPMENT DURING A PANDEMIC

Authors

  • U. Djamolova
  • N. Azzamova

Keywords:

Key words: SMM- marketing; PPC Ads.

Abstract

Abstract: In small business development during a pandemic, SMM creates the
basis for positive economic growth through the use of marketing and improves the
quality of products and services while reducing costs.

References

What is Social Media Marketing. Search Engine Land.

Trattner, C., Kappe, F.: Social Stream Marketing on Facebook: A Case Study.

International Journal of Social and Humanistic Computing (IJSHC), 2012.

Wickman G. Traction: Get a grip on your business. — BenBella Books, Inc., 2012.

Mimi Zhang, Bernard J. Jansen, Abdur Chowdhury. Business engagement on

Twitter: a path analysis // Electronic Markets. — 2011-08-02. — Т. 21, вып. 3. —

С. 161–175. — ISSN 1422-8890 1019-6781, 1422-8890. — doi:10.1007/s12525-

-0065-z.

Michael Ceyp, Juhn-Petter Scupin. Social Media Marketing für Hochschulen? //

Erfolgreiches Social Media Marketing. — Wiesbaden: Springer Fachmedien

Wiesbaden, 2012-12-06. — С. 197–210. — ISBN 9783658000349,

Ray M. Chang, Wonseok Oh, Alain Pinsonneault, Dowan Kwon. A Network

Perspective of Digital Competition in Online Advertising Industries: A Simulation-

Based Approach // Information Systems Research. — 2010-09. — Т. 21, вып. 3. —

С. 571–593. — ISSN 1526-5536 1047-7047, 1526-5536. —

doi:10.1287/isre.1100.0302.

Published

2024-08-08

How to Cite

U. Djamolova, & N. Azzamova. (2024). THE ROLE OF SMM MARKETING IN SMALL BUSINESS DEVELOPMENT DURING A PANDEMIC . TADQIQOTLAR.UZ, 43(1), 156–159. Retrieved from https://tadqiqotlar.uz/new/article/view/4164