PSYCHOLINGUISTIC FEATURES OF ADVERTISING TEXTS
Keywords:
Keywords: Advertising language, marketing, consumer behavior, persuasion, psycholinguistics, cognitive psychology, and linguistic aspects.Abstract
This article examines the relationship between psycholinguistics and
advertising, concentrating on the ways that language in commercials uses
psychological concepts to sway the behavior of viewers. Through an analysis of the
linguistic elements that captivate interest, evoke feelings, and influence viewers, the
research seeks to clarify the fundamental workings of persuasive advertising language.
This research aims to comprehend the intricate relationship between language,
cognition, and behavior by using psycholinguistic frameworks to analyze advertising
texts. The results will further knowledge of how language in advertising may be
strategically used to accomplish commercial objectives and shape consumer
perception.
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