DIGITAL TRANSFORMATION PROCESSES OF BANKING SERVICES IMPROVEMENT
Keywords:
Kеywоrds: bank branches, 24/7 smart offices, websites, mobile application, FinTech, retail banking, retail credit.Abstract
Abstract. Digital transformation of retail banking services, service channels in
digital banks, analysis of statistical data on the types and volume of retail loans, and
the experience of developed countries in the development of retail banking services are
covered. During the preparation of the scientific work, the methods of data comparison,
data grouping, and expert evaluation were effectively used, and the authors'
conclusions and suggestions on the development of retail banking services in the
process of digital transformation were presented.
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