SCIENTIFIC AND THEORITICAL FEATURES OF MARKETING TERMINOLOGY.
Keywords:
Key words :Market research, brand equity,digital marketing,influencer marketing,neuromarketing,market segmentation,value proposition, content marketing.Abstract
Annotation: Marketing, often seen as a creative discipline, is actually rooted in
solid scientific and theoretical foundations.This article analyzes the scientific and
theoritical basis of marketing terminology.Marketing terminology encompasses a wide
array of concepts that bridge theoretical frameworks and practical applications in the
field of marketing. Understanding these terms is essential for both scholars and
practitioners to effectively communicate, analyze, and implement marketing strategies.
Below are some theoretical and scientific features of marketing terminology.
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