SCIENTIFIC AND THEORITICAL FEATURES OF MARKETING TERMINOLOGY.
Ключевые слова:
Key words :Market research, brand equity,digital marketing,influencer marketing,neuromarketing,market segmentation,value proposition, content marketing.Аннотация
Annotation: Marketing, often seen as a creative discipline, is actually rooted in
solid scientific and theoretical foundations.This article analyzes the scientific and
theoritical basis of marketing terminology.Marketing terminology encompasses a wide
array of concepts that bridge theoretical frameworks and practical applications in the
field of marketing. Understanding these terms is essential for both scholars and
practitioners to effectively communicate, analyze, and implement marketing strategies.
Below are some theoretical and scientific features of marketing terminology.
Библиографические ссылки
REFERENCES.
Kotler, P., & Keller, K.L. (2016). Marketing Management. Pearson.
Solomon, M.R., et al. (2014). Consumer Behavior: Buying, Having, and Being.
Pearson.
Armstrong, G., & Kotler, P. (2015). Principles of Marketing. Pearson Education.
Schindler R.M., & Holbrook M.B. (2003). "Critical Research Issues in Price
Premiums." Journal of Business Research.
Kahneman D., & Tversky A.(1979). "Prospect Theory: An Analysis of Decision
under Risk." Econometrica.
